
The Chef Boyardee line was later sold, in 2000, to ConAgra Foods. He stayed on as a consultant there until 1978. The company he sold to was American Home Products (today called International Home Foods).
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Some other real people behind brands, besides Chef Boyardee, were Uncle Ben KFC’s Harland Sanders popcorn’s Orville Redenbacher and McDonald’s Dick and Mac McDonald.Butterworth, Aunt Jemima, and Ronald McDonald. Unlike Chef Boyardee, the following brands feature fictitious people: Betty Crocker, Mrs.Before launching the Chef Boyardee line of products, Chef Boiardi, in 1915 at the age of 17 years old, supervised the catering for President Woodrow Wilson’s wedding reception.

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Another 6 years later and he came up with the now famous brand name “Chef Boyardee”, changing the spelling of his name to be phonetically correct, as he was tired of explaining to people how to pronounce his name and thought if he was going to be selling nationally, he should make it easy for Americans to pronounce. It wasn’t long before the sale totals of these products surpassed his restaurant earnings, despite the restaurant itself doing booming business.įast forward around 4 years and the volume of his carry out meals being sold per day required a factory to produce. He thus began bottling up his sauces in old milk bottles and packaging his special blends of cheeses and spices with dried pasta and selling these meal kits to customers. The restaurant was called “Il Giardino d’Italia”, which means “The Garden of Italy”.Īs he developed a strong customer base, he found himself in the enviable position of having customers clamber after his food so much, they wanted to take it home with them so they could have it any time. At the age of 24, he moved to Cleveland and opened a restaurant with his wife. He later immigrating to America at the age of 16 and took the name “Hector Boiardi” as he passed through Ellis Island.įrom there, he worked at a variety of high end restaurants in New York as a cook, eventually working his way up to Chef. He worked as a cook at his first restaurant at the tender age of 10 years old in Italy. Today I found out Chef Boyardee was a real person.Įttore Boiardi was an Italian-American immigrant born in 1897.
